FRENDZY

At the Frankfurt motor show, Renault has taken the wraps off FRENDZY, the fourth concept car to illustrate the brand's new design strategy launched by Laurens Van Den Acker.

FRENDZY is a functional vehicle for either work or family use.

On the passenger’s side, there’s no centre pillar; just one conventional door and one sliding side door which incorporates a 37-inch widescreen display. This is the world of work. The driver’s environment is designed along the theme of a futuristic ‘work bench’. Green light emanating from the dashboard brings this smooth and organic architecture to life. These lights signify the ‘work’ mode and tie in with the colour displayed on the exterior of the vehicle. In the ‘family’ mode, the atmosphere becomes warmer as the green lights turn orange.

Thanks to the BlackBerry ® PlayBook™ tablet, business customers benefit from an effective workplace and unrestricted mobility. Plugged into the dashboard, it has enabled the concept of an office on wheels to become a reality.
Extensive work has gone into the sounds FRENDZY produces. This work was carried out in conjunction with IRCAM (Institut de Recherche et la Coordination Acoustique/Musique). FRENDZY's dual personality prompted Renault and IRCAM to develop a broad range of sounds as a function of whether the vehicle is being used for business purposes or as a family vehicle.