Renault Z.E. e-newsletter
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Working together for an emission-free world.
Renault and EuropaCorp are combining their strengths to help ensure the success of electric motoring worldwide. EuropaCorp will develop and produce a variety of content over the next three years to promote the zero emission vehicles launched by Renault. The first film resulting from the collaboration is a 3D short entitled “Un Souffle Extraordinaire” (A Breath of Extraordinary Air). It will be premiered at the Paris Motor Show in October, before appearing in French cinemas from 24 November, where it will be shown in conjunction with the latest Harry Potter film.
The link-up between France’s leading automotive manufacturer and Europe’s premier film studio reflects the organizations’ common values and shared wish to help bring about a new form of sustainable transport in a world that respects the environment and individuals. The content produced through this strategic alliance will promote this “soft world”, as it is known in some quarters.
The partnership is also a result of Renault’s work to secure the support of a major player in the entertainment industry, in order to communicate with the public in a different way and demonstrate its desire to drive change.